our services
strategically creative / creatively strategic
Successful businesses always give clients what they want and we’re no exception. In our case, clients want one thing, the earth and the stars. Of course, it’s no small order but really, who are we to say no? We love to please and do so by infusing every service we offer with more. Expect creative executions founded in insightful strategy and strategic planning infused with imagination and innovation.
What can we do for you? Our list of time proven services includes:
- Brand Development
- Advertising
- Creative Services – print, broadcast, direct
- Web development/Internet Marketing
- Social Media
- Public and Community Relations
- Brand Consulting
- Special Industry Expertise: Agri-Business Marketing, Business to Business Marketing, Financial Services Marketing, Food Advertising, Gaming/Entertainment Advertising.
Our point of view – Brand Navigation directs Strategic Brand Development
Branding is the end result of a careful, well-executed marketing process. It starts with a good product and elevates that product to the status of "brand" by making the end user aware of product benefits, forming positive feelings, stimulating trial, repurchase and regular use.
Our experience proves integrated communications is the best process for building effective brands. It involves the use of advertising, public relations, interactive, social marketing, personal selling, and sales promotion, all brought together with sound strategy. The entire process must support the brand position and allow the target market to discover the relevance of the brand to their situation.
Level one - Brand Fit (Profile of the brand)
- Our brand fit determines what you have, what to keep, what to invest in.
- Positioning determines what is unique about the firm/product
- Branding determines how to communicate the firm to the potential marketplace
- Eliminate budget wasters
- Set up success goals, work the plan
The result – An overview of the key attributes of your current brand and the outline of a plan on how to move the brand to where you need it for the success of your business.
Level two - Strategic Brand Analysis – Fact based process that provides a critical review of the business strategy, brand and marketing issues for making decisions. Helps determine current
- Brand Identity
- Value proposition
- Brand Asset Map
- Brand Position
We have a unique method of determining the strengths of your brand. The brand personality factors create the core description of the brand. The five core personality traits are:
- Sincerity
- Excitement
- Competence
- Sophistication
- Ruggednesss
The result – An in-depth review (internal data analysis and external analysis) of the attributes of your current brand, a specific understanding of Brand Identity, Value proposition, Brand Asset Map and Brand Position. A detailed plan designed to move the brand to where you need it for the success of your business.
Our brand strategists will conduct an in-depth and multi-step review process to enhance your brand including:
- Review current brand components and existing brand communications
- Interviews/consulting with client company management
- Secondary competitive review/research
- Secondary research analysis
- Primary research recommendations
- Primary research design, execution and analysis